Case #5Decathlon Türkiye × FLEK*

One sport. Two worlds. The same excitement.

For Decathlon Türkiye, we created the launch film announcing Decathlon’s technical sponsorship of the Eczacıbaşı Dynavit Women’s Volleyball Team, bringing professional volleyball and everyday sport together around a shared feeling.

Launch film · Decathlon × Eczacıbaşı Dynavit — **Launch film** Decathlon × Eczacıbaşı Dynavit 1:00Joining forces: Decathlon becomes technical sponsor of the Eczacıbaşı Dynavit Women’s Volleyball Team for three seasons, with match kits, training wear and travel gear on and off the court.

Challenge

Announce Decathlon’s technical sponsorship of the Eczacıbaşı Dynavit Women’s Volleyball Team while reinforcing a core belief: sport is for everyone. The film needed the scale of professional volleyball and the feeling of everyday sport.

Approach

A simple parallel: professional athletes and amateur players of all ages share the same anticipation, movement and excitement. Dynamic shooting, parallel action and fluid transitions gave the film its rhythm.

Result

The partnership arrived through a story connecting professional sport with Decathlon’s brand world, with a clear emotional territory rooted in participation, energy and the joy of playing.