*creative + *marketing + *content
*People decide what’s worth watching.
FLEK* is an independent creative agency. We bring ideas to life as content people genuinely want to watch, engage with and share.
FLEK* is an independent creative agency working across all four, under one roof.
About FLEK*
We develop ideas for brands and bring them to life as content people genuinely want to watch, engage with and share.
Success partners
35 brands · and counting
Our model
We define what to say, who to speak to, where to reach them, and why that approach is the right one.
We turn strategic thinking into ideas people genuinely want to watch and engage with. Ideas people choose to watch.
We bring ideas to life as high-quality, impactful content built for real-world use.
Studio
Decathlon × Eczacıbaşı
Behind the scenes
Live productionWe connect the right content with the right audience through the right channels and partnerships.
Production · Our studio
Our 100 m² studio is designed to adapt to the needs of each idea, production and format. With flexible shooting areas and access to lighting, camera and sound capabilities, the space can be transformed for a wide range of productions, from branded content and social-first formats to talk shows, interviews, product shoots and original entertainment.
The space · ready
Distribution · Creator & influencer partnerships
Our network of creators, influencers and talent allows us to extend ideas beyond brand-owned channels.
We connect brands with creators who naturally fit the idea and the audience, then develop creative content shaped around each creator’s own style and the community they speak to.
Selected work · 11 cases
Building an audience from the ground up
Garaj is the media platform we founded and built from the ground up. Through Garaj, we continuously develop original formats, produce and publish content, learn from real audience behaviour and build long-term relationships between brands and viewers.
It gives us something that cannot be learned from briefs alone: first-hand experience in creating content people actually choose to watch.
YouTube Festival
On stage
Behind the show
Summer special
Live audience* Based on September 2026 data
Long-term partners woven into the format, not interrupting it. 30+ brands have become part of Garaj’s editorial voice.
We built Garaj’s YouTube channel from the ground up to showcase FLEK*’s creative vision and original content capabilities. The ambition: not just content people watched, but a platform people connected with, known for distinctive, high-quality entertainment.
A brand-new channel in a highly competitive landscape. We had to build a strong relationship with audiences, grow organically, establish a distinct identity from day one, and develop long-term brand partnerships with a sustainable business model.
Our ability to develop original formats around audience interests. Shows such as Zaten Şov quickly gave Garaj a clear and recognisable voice.
Position Garaj as more than an entertainment channel: a genuine content platform for audiences and brands, driven by a warm, entertaining and distinctive editorial voice.
Format development: Melis İşiten ile Zaten Şov, Uraz ile Masallar and other originals. Audience-led development: tone, structure and style refined through audience behaviour. Omnichannel brand partnerships: long-term collaborations instead of one-off sponsorships.
A platform audiences actively choose to spend time with, combining entertainment with professional production into a media brand with its own identity, audience and advertisers.
30+ long-term brand partnerships, with original content solutions designed around the platform and its audience. Garaj became a trusted destination for viewers and brand partners.
First-hand experience in developing formats, building audiences, producing at scale and connecting content, viewers and brands. Garaj is proof that we create content people choose to watch and platforms they choose to return to.
Case #2 · NESCAFÉ Ice × FLEK* · Melis İşiten ile Zaten Şov
A branded content partnership across the summer specials of Melis İşiten ile Zaten Şov, carried beyond the episodes through short-form content across YouTube, Instagram and TikTok.
How it all connects
Strategy informs the idea.
The idea shapes the production.
The platform shapes the way the content is created.
And audience response creates new learnings for what comes next.
How we can work together
For a specific campaign, launch, film, content series or creative challenge.
For brands that need an always-on content strategy, recurring formats and continuous production.
For brands looking to connect with audiences through original formats, creators, media platforms and branded entertainment.
Different needs require different structures. We build the right team and scope around the challenge.
Co-founders
Working across film and advertising, Burak Orhun Başer tells stories that explore and reveal the complexities of human nature.
A Fulbright Scholar, he completed his Master of Fine Arts (MFA) in Film at the City College of New York. His screenplay, Pasaj, received the Chantal Akerman Student Award, sponsored by the Ostrovsky Family Fund, upon his graduation.
Başer completed his high school education at Kabataş Erkek Lisesi before studying Psychology at Koç University, where he also pursued a double major in Media and Visual Arts. As part of his academic journey, he spent a semester in Hong Kong through an exchange program, exploring diverse approaches to psychology and media.
In 2021, Başer returned to Istanbul and co-founded the content agency FLEK* and the entertainment channel Garaj.
Co-founder and creative director of FLEK*, Onur Canpek is one of the creators of Melis İşiten ile Zaten Şov and co-founder of Garaj.
Born and raised in Tekirdağ, Onur Canpek began his education at Tekirdağ Science High School before enrolling in the Business Administration program at Koç University. He later transferred to the Media and Visual Arts program on a full scholarship, while also pursuing a double major in Psychology. He completed specialization programs in Design and Film and Video, graduating in 2019.
Continuing to work across both commercial and artistic film projects, Canpek is the co-founder and creative director of FLEK*, an agency that develops original content and brand communication strategies for a wide range of brands.
He is also one of the creators of Melis İşiten ile Zaten Şov, one of Türkiye’s most popular talk shows, and the co-founder of Garaj, a YouTube channel that hosts a variety of content watched by millions of viewers.
From 2019 to 2023, he served as co-founder and creative director of Lunedi, a full-service creative agency. During this period, he led major projects and campaigns for numerous brands.
