Case #1Decathlon Türkiye × FLEK*
One character, every benefit.
Launch film · Decathlon Member
For Decathlon Türkiye, we created the launch film for the Decathlon Member program, introducing its benefits through the everyday moments that make it useful.
Challenge
Introduce a wide range of benefits, from points for purchases and reviews to sports activity, birthdays, Buyback and Second Chance, in one film that stays clear, energetic and easy to follow.
Approach
One character moving through everyday life: self-checkout leads to points, a review brings a reward, a run earns more, and a birthday, Buyback and Second Chance each reveal another part of the program. A playful voice-over carries the journey from store to home, outdoors and the Buyback area.
Result
The Member Program arrived through a single, continuous character journey. Multiple benefits lived inside the same story without turning the film into a list of features, while direct-to-camera moments and voice-over gave the program a recognisable tone.