Case #1Decathlon × FLEK*

Budget-smart, bold, cinematic.

A lean production with a strong visual identity

For Decathlon, we created the launch film for Bošković’s Cushion Low, featuring Tijana Bošković. We used the studio as a flexible creative space, building a bold and dynamic world around Tijana and the product.

Launch film · VB 900 Cushion Low — **Launch film** VB 900 Cushion Low 0:32Inspired by Tijana Bošković and built as the key to victory: Kipsta’s VB 900, developed for top-level volleyball players to make the difference on court.

Backstage · Behind the scenes — **Backstage** Behind the scenes 5:21A backstage story full of teamwork and sport, from the set of the VB 900 Cushion Low designed by Tijana Bošković.

Decathlon · Bošković’s Cushion Low · feat. Tijana Bošković

Challenge

A visually striking launch film with a controlled budget, giving the product a strong presence and capturing its audience.

Approach

The film was designed around Tijana’s energy, movement and athletic presence. Efficient use of the studio, lighting and composition created a distinctive atmosphere, while rhythm, framing and movement followed the product’s performance and her identity as an athlete.

Result

A focused, energetic launch connecting the product directly with Tijana’s athletic character, and proof that a carefully designed studio setup can build a strong visual world without an oversized production.