Case #2NESCAFÉ Ice × FLEK* · Zaten Şov

A summer integration built to travel.

A branded content partnership across the summer specials of Melis İşiten ile Zaten Şov. The product was woven into the show’s own tone and summer setting, then carried beyond the episodes through short-form content across YouTube, Instagram and TikTok.

Episode 148 · Sarp Bozkurt — **Episode 148** Sarp Bozkurt 1:05:48Melis welcomes comedian Sarp Bozkurt, whose stage energy wins over the audience and everyone on set, in an episode made in partnership with NESCAFÉ Ice.

Episode 147 · İlayda Akdoğan — **Episode 147** İlayda Akdoğan 1:01:18Actor İlayda Akdoğan joins Melis: bright, positive and in love with her craft. A summer special made in partnership with NESCAFÉ Ice.

Challenge

NESCAFÉ Ice needed to feel naturally connected to the summer editions of Zaten Şov while keeping the entertainment value intact, with enough depth to live beyond the main episodes and reach audiences across platforms.

Approach

Integrations built around the show’s conversational tone, humour and backstage energy, using the product in moments native to the format. Each platform carried the collaboration in a different form, from full-length integration to short edits made for discovery and sharing.

8 pieces of content: 2 YouTube episodes, 2 YouTube Shorts, 2 Instagram Reels and 2 TikTok videos.

Total views: 3.43M
Engagements: 31.4K
Views · 2 full episodes: 1.27M
Likes: 29.1K
Comments: 297
Pieces · 4 platforms: 8